Online citations, reference lists, and bibliographies.
← Back to Search

A Primer For Navigating The Shoals Of Applying Wireless Technology To Marketing Problems

Stan Aungst, D. Wilson
Published 2005 · Business

Cite This
Download PDF
Analyze on Scholarcy
Share
Purpose – This paper seeks to help marketers become familiar with the strengths and weaknesses of the current state of wireless technology that is being applied to marketing problems.Design/methodology/approach – The paper first examines successful applications of wireless technology to connect marketing applications to wireless technology. A total of 11 important issues and questions are presented to help marketers know the key points in building a successful wireless application. A glossary to clarify the acronyms is presented.Findings – The main focus is business persons as they will create the technology environment that will become the research environment. The excitement caused by new developments such as wireless has the potential to have significant impacts on marketing practice or lead to major failures. Mobile commerce (m‐commerce) driven by wireless technology is generating interest from marketers. A partnership between marketers and technology developers is needed to create a successful applic...
This paper references



This paper is referenced by
10.7545/AJIP.2013.2.2.150
Research Trends and Its Determinants in Mobile Commerce Research (1999-2012)
Chang-Ryong Ko (2013)
7. A CROSS SECTIONAL STUDY ON IMPACT OF DEMOGRAPHIC VARIABLES IN CONSUMER PERCEPTION TOWARDS MOBILE VALUE ADDED SERVICES: A HOLISTIC PERCEPTIVE
Neena Aneja (2015)
Adoption of technological innovations in the m-commerce industry
Palumbo Donahue (2010)
10.1504/IJTMKT.2009.032181
Adoption of technological innovations in the m-commerce industry
V. Ratten (2009)
Mobile Ticketing Framework for Malaysia’s Cinemas
Mshali Haider Hassan (2009)
10.1016/j.ijinfomgt.2009.08.009
Mobile marketing research: The-state-of-the-art
K. Varnali (2010)
10.1109/SPCA.2006.297612
E-commerce to U-business: A Model for Ubiquitous Shopping Mall
C. Evans (2006)
10.15722/JDS.9.2.201106.5
Empirical Investigation of the Relationship between the Operational Competence of Service Providers and the Use and Adoption of Mobile Commerce
J. Lee (2011)
10.1386/jots.8.2.215_1
Business model requirements and challenges in the mobile telecommunication sector
M. M. Al-Debei (2011)
Business relationship digitalization : a case study from the steel processing industry
J. Salo (2006)
A Study On Indian Consumers' Attitude Towards SMS Advertising Through Mobile Phones
R. Reddy (2011)
Coping with Business Relationships: Use of Mobile Solutions to Improve Inter-Organizational Business Processes
Jari Salo (2020)
10.1080/1051712X.2012.719179
Longitudinal Analysis of Digital Bonding in Buyer–Seller Relationships
Jari Salo (2013)
10.14254/2071-789X.2014/7-1/11
The Use of Mobile Phones by Customers in Retail Stores: A Case of Poland
Maja Kiba-Janiak (2014)
10.1504/IJIL.2011.042083
Ethics, entrepreneurship and the adoption of e-book devices
V. Ratten (2011)
10.1108/08858621211257329
The role of mobile technology in a buyer‐supplier relationship: a case study from the steel industry
Jari Salo (2012)
10.4018/978-1-4666-8459-1.CH006
Managing Digital Bonds in the Buyer-Supplier Relationships
Jari Salo (2015)
Case study Intentionally developed business network for mobile marketing : a case study from Finland
J. Salo (2008)
AN ASSESSMENT OF M-CUSTOMER SATISFACTION DRIVERS AND LEVELS FROM M-SHOPPING APPLICATIONS WITH KANO'S MODEL *
S. Barutçu (2015)
10.4018/978-1-4666-8676-2.CH001
An Entrepreneurial Approach to Cloud Computing Design and Application: Technological Innovation and Information System Usage
V. Ratten (2015)
mCRM's New Opportunities of Customer Satisfaction
C. F. Hsu (2008)
BRAND AWARENESS STRATEGY: ROLE OF BLACKBERRY MESSENGER (Case in Sumber Tiket Murah Travel: PIN 2144C41F)
D. Pane (2013)
Application development with J2ME for mobile phone
S. N. Zabri (2011)
Mobile Commerce The use of M-commerce by Customers Today
Md. Shahidul Islam Sheikh (2006)
10.4018/ijebr.2013100102
Social Media Marketing in the Scandinavian Industrial Markets
J. Salo (2013)
10.1016/J.AUSMJ.2013.02.008
Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions
V. Ratten (2013)
10.1108/14637150710763531
Business relationships redesign with electronic commerce tools: An empirical investigation
J. Salo (2007)
10.1504/IJECRM.2007.017794
Mobile customer relationship management : a communication perspective
Jaakko Sinisalo (2007)
10.1504/IJEF.2012.046590
Entrepreneurship, e-finance and mobile banking
V. Ratten (2012)
SERVICES OF LIFE INSURANCE POST SALE ACTIVITIES
Rexford Afrifa (2008)
10.1057/PALGRAVE.JT.5750061
Attitudes towards mobile marketing tools: A study of Turkish consumers
S. Barutçu (2007)
10.4018/ijcac.2012040105
Cloud Computing Services: Theoretical Foundations of Ethical and Entrepreneurial Adoption Behaviour
V. Ratten (2012)
See more
Semantic Scholar Logo Some data provided by SemanticScholar