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PIMS: Through A Different Looking Glass

Thomas H. Naylor
Published 1978 · Business

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The January issue of Planning Review contained an article by Bradley T. Gale which described the PIMS Program of SPI. Utilizing a database of strategic information on over one thousand product‐line businesses, the objectives of The PIMS Program according to Gale are “to discover the general ‘laws’ that determine what business strategy, in what kind of competitive environment, produces what profit results,” and “to produce reports for the managers of each business unit which they can use as a basis for decision making.”



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