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The Concept Of Ambivalence With Reference To Alcohol Use And Misuse In American Culture

P. Verden
Published 1968 · Medicine

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more general cultural patterns, theoretical comment regarding contemporary patterns of drinking within American culture is conspicuously absent. Myerson’sl6 discussion of the ambivalent character of American drinking has remained the definitive statement on this issue. The present paper attempts to re-examine this 1940 statement in the light of current social scientific knowledge. Further, an analogy is drawn between the development of public sentiments regarding alcohol use and two types of social influence situations from experimental social psychology. The resulting conceptual schema is employed to trace changing attitudes within a changing culture.
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