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Perceived Organizational Climate And The Process Of Salesperson Motivation

P. Tyagi
Published 1982 · Psychology

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The author examines how organizational climate contributes to salespersons’ intrinsic and extrinsic motivation to perform. On the basis of expectancy-valence theory of motivation, specific relationships between organizational climate and motivational components are tested using a sample of insurance salespersons. Managerial implications and future research directions are discussed.
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