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Risk Communication In Healthcare: An Overview

M. Adil
Published 2008 · Business

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Abstract The art and science of risk communication is central to an effective risk management strategy. This paper examines the issues of communicating public health risk in order to help health professionals and managers to achieve best practices in the field and covers examples of risk communications as well as its key principles. It also explores the complex, multidisciplinary, multidimensional nature of this evolving discipline of increasing importance in protecting the public's health. It is difficult to segregate risk communication from risk assessment and risk management because of their interdependencies. Traditional messages about health risk tend to flow one way to motivate individual behavioural change among stakeholders and policy-makers. In fact, modern and effective risk communication is a two-way process that needs to be considered at all stages of risk management. A proactive and systematic risk communication strategy should be based on the prior understanding of the public's perception of risk. There are many challenges in communicating health risks to the public, including: the organisation's performance, availability of expertise, and establishing regulators and government trust. Dealing with these factors can pave the way for effective risk management in healthcare sector.
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