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Assessment Of Operational Efficiency Among Wholesalers And Retailers Of Vegetables In Igalaland Of Kogi State, Nigeria
Published 2013 · Business
Assessment of operational efficiency among wholesales and retailers is one of the many measures of market performance. The costs of operations are heightening by cost of transportation on the bad roads. Vegetables are perishable products and needs to be distributed as quickly as possible. The objective of the study is to assess the operational efficiency of vegetable distribution in Igala land of Kogi State. The wholesalers and retailers of vegetables from each of the three main markets of the commodity were randomly selected for the study. Analysis of data collected by use of questionnaire was accomplished through employing analytical models such as relative operational efficiency, operational efficiency coefficient, marketing margin and multiple regressions. Results showed that operational efficiency varied among the two classes of middlemen in the three markets and was significantly affected by experience, speed of distribution and total value of sales. Better results can be achieved if production and consumption are stimulated through efficient distribution system.