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Halal Tourism In Bali, Why Not?

Bintang Handayani, Hugues Seraphin, Maximiliano Korstanje

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The case studied in this chapter is about the discourse of halal tourism (HT) to be implemented in Bali, and to be proposed as layer in special interest tourism (SIT). It aims to offer a framework that attempts to demystify the halal dimensions attributed at non-Muslim destination. Literature review is used as method of the study. Discussion of this chapter lies on the basic elements to be attributed to HT and SIT as a basis to strengthen and to support the framework derived from the review literature and to clarify the record of literature which suggests economic benefits by providing HT in the non-Muslim-friendly destination and sustaining tourists' arrival by mapping SIT as priority in development of destination. Overall, this present essay-review specifically shows preliminary design to develop HT, coupled with SIT for a non-Muslim destination. Several issues and directions for future research are provided.