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Measuring Organizational Strategies: Some Theoretical And Methodological Problems

C. Snow, D. Hambrick
Published 1980 · Business

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In this article we address the major theoretical and methodological problems encountered in attempts to arrive at valid and reliable measures of organizational strategy. Our discussion is based on a series of empirical studies of the strategic behaviors of nearly 200 organizations in ten industries. In these studies, four different approaches for measuring strategy have been employed. We describe each approach and discuss its advantages and disadvantages.
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