Online citations, reference lists, and bibliographies.
Referencing for people who value simplicity, privacy, and speed.
Get Citationsy
← Back to Search

The Contributions Of Marketing To Strategic Management

E. Biggadike
Published 1981 · Business

Save to my Library
Download PDF
Analyze on Scholarcy Visualize in Litmaps
Share
Reduce the time it takes to create your bibliography by a factor of 10 by using the world’s favourite reference manager
Time to take this seriously.
Get Citationsy
Marketing helps strategic management at a philosophical, conceptual, and methodological level. Theory-building contributions are few. The marketing concept stresses that customers are the focal point of strategy. Marketing defines the environment in terms that customers think are important. Segmentation partitions customers into groups with common needs and the positioning concept frames strategic choke as decisions about which segments to serve and with whom to compete. An emerging theory of market evaluation helps dynamic analysis of customers, competitors, and strategic choices.
This paper references



This paper is referenced by
10.1007/s13162-020-00185-6
Developing a strong sustainability research program in marketing
Melea Press (2020)
10.1108/ejm-01-2019-0105
How executives talk: Exploring marketing executive value articulation with computerized text analysis
Thomas Martin Key (2020)
Dynamic Capabilities and Performance in the Context of Microfinance Institutions in Kenya: An Exploratory Study
Victor M. Muithya (2020)
10.4025/cadm.v28i1.53291
CATTLE FARMERS’ DECISION-MAKING PROCESS REGARDING HERBICIDE FOR GRAZING IN BRAZIL
Carolline de Andréa Picolli (2020)
10.1016/J.INDMARMAN.2019.07.004
Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy
S. Hunt (2020)
10.3390/su13010130
The Role of Marketing in Shaping the Development of the Market of Organic Farming Products in Poland
M. Sobocińska (2020)
10.14254/1800-5845/2019.15-3.4
Strategic Orientation, Market Orientation and Business Performance: in Searching for Integration, Evidence from Turkey
M. Alobaidi (2019)
10.1007/978-3-030-00437-8_20
Life Cycle of Wine Routes: Northern Portugal’s Perspective
D. Dimitrovski (2019)
10.3926/JIEM.2652
Strategic consensus between functions and the role of supply chain technology as moderator
T. Kusmantini (2018)
10.5539/ibr.v11n6p110
TMT Cognition, First Mover Advantages and Firm Entreprenuerial Performance: A Review of Literature
Rahab W Ngugi (2018)
10.1111/JPIM.12431
A Bibliometric Analysis of the Knowledge Exchange Patterns Between Major Technology and Innovation Management Journals (1999–2013)
S. Sarin (2018)
10.18256/2237-7956/RAIMED.V7N1P230-249
Mapa perceptual no contexto empresarial: aspectos relevantes para a sua elaboração
Luiza Venzke Bortoli (2017)
10.5539/IBR.V10N8P149
Strategic Planning for Xiaomi: Smart Phones, Crisis, Turning Point
L. Lu (2017)
10.14738/abr.54.2791
Does Green Marketing Will Be Impact to The Purchase Decision? A Theoretical Perspective
Mohammad Arief (2017)
10.1007/S00550-017-0455-6
The life cycle metaphor: its emergence, understanding, and conceptualisation in business research
Ramona Rieckhof (2017)
10.2991/MSMI-17.2017.36
Apple Products: A Discussion of the Product Life Cycle
Więcek-Janka Ewa (2017)
10.1007/978-3-319-26279-6_5
Creating Global Product and Service Offerings
B. Schlegelmilch (2016)
Charting New Directions for
S. George (2016)
RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS
İ̇lhan Ege (2016)
Introduction to Special Issue on Competition
Barton A. Weitz (2016)
SHOPPER TYPOLOGY ON THE RELATIONSHIP BETWEEN SHOPPING MALL ATTRACTIVENESS AND SHOPPER
PATRONAGE (2015)
Rethinking e-learning strategy 2.0 in the digital age : case study of the future school project in the Kingdom of Bahrain
Ahmed Abdulsamad Mohammed (2015)
10.1007/978-3-319-17055-8_67
Is the Marketing Concept Short-Term Oriented?
Nils‐Erik Aaby (2015)
10.1007/S10551-014-2131-X
Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead
A. Ali (2015)
The Viability and Sustainability of a Trivial Attribute Differentiation Strategy
Charan K. Bagga (2015)
Customer preferences in banking institutions: an application of multidimensional scaling
Sérgio Dominique Ferreira (2015)
10.1007/978-3-319-17046-6_46
Making Marketing Strategy More Corporate
Nils-Erik Aaby (2015)
10.1007/978-3-319-16943-9_55
Toward a Taxonomy of Marketing Strategies: Issues and Evidence
Charley T. Crespy (2015)
10.1111/j.1467-6486.1988.tb00046.x
Research on Strategic Groups: Progress and Prognosis
H. Thomas (2015)
Analyzing Students Logs in Open Online Courses Using SNA Techniques
Leyla Zhuhadar (2014)
Marketing; Past, Present and Future
M. Arief (2014)
FACULDADE DE ECONOMIA, ADMINISTRAÇÃO E CONTABILIDADE DEPARTAMENTO DE ADMINISTRAÇÃO PROGRAMA DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO Gestão de marketing em um contexto de demandas divergentes entre stakeholders: um estudo exploratório
Bárbara Miklasevicius Nogueira (2014)
See more
Semantic Scholar Logo Some data provided by SemanticScholar