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Towards Reconciliation Of Market Performance Measures To Strategic Management Research

M. Lubatkin, R. E. Shrieves
Published 1986 · Business

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Four research issues are identified that highlight the contrasting perspectives of strategic management and finance on event-study methodology. These issues then are used to evaluate five finance procedures used to calculate market-based performance measures. In each case, alternative procedures are recommended to make these measures more relevant both conceptually and statistically, for strategic management research.
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