American Marketing Association Referencing Guide

How do you cite a book in the American Marketing Association referencing style?

Here’s an example citation using placeholders:
Last Name, First Name (2000), Title, (E. F. N. Editor Last Name, ed.), City: Publisher.
So if we want to cite “Harry Potter and the Philosopher’s Stone” by Joanne K. Rowling we’d do so like this:
Rowling, Joanne K. (1997), Harry Potter and the Philosopher’s Stone, London: Bloomsbury Publishing Inc.
And an in-text citation would look like this: (Rowling 1997)

How to reference a journal article in the American Marketing Association citation style?

Here’s an example citation using placeholders:
Author1 LastnameAuthor1 Firstname and Author3 LastnameAuthor2 Firstname (2000), “Title”, Container, Volume (Issue), pages Used.
So if we want to reference this scientific article: “Testing consumer preferences for iced-coffee: Does the drinking environment have any influence?” by C. Petit and J.M. Sieffermann:
Petit, C. and J.M. Sieffermann (2007), “Testing consumer preferences for iced-coffee: Does the drinking environment have any influence?”, 18 (1), 161-72.
And an in-text citation would look like this: (Petit and Sieffermann 2007)

Citing a website in American Marketing Association reference style

Here’s an example citation using placeholders:
Author1 LastnameAuthor1 Firstname and Author2 LastnameAuthor2 Firstname (2000), “Title”, Publisher, (accessed December 11, 2018), [available at https://www.example.com].
To reference the article located at this link:
https://www.theguardian.com/world/2008/nov/05/uselections20083
on The Guardian website:
Tran, Mark (2008), “Barack Obama To Be America’s First Black President”, The Guardian, (accessed December 11, 2018), [available at https://www.theguardian.com/world/2008/nov/05/uselections20083].
And an in-text citation would look like this: (Tran 2008)

How to cite a podcast using American Marketing Association referencing style

It is becoming more and more common to reference podcasts in essays or other school work. Here’s how to do it in American Marketing Association.
Lastname, Firstname (2000), “Title”, Publisher.
Podcast referencing example in American Marketing Association using “This American Life” episode 640:
This American Life (2018), “640: Five Women”, WBEZ Radio.
And an in-text citation would look like this: (This American Life 2018)

How to cite a piece of music or a song using American Marketing Association referencing style?

An example song citation in American Marketing Association.
Lastname, Firstname (2000), Song Title, Album.
Let‘s say we want to reference “Here Comes the Sun” off The Beatles “Abbey Road” album:
The Beatles (1969), Here Comes the Sun, Abbey Road.
And an in-text citation would look like this: (The Beatles 1969)


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