American Marketing Association Referencing Guide

How do you cite a book in the American Marketing Association referencing style?

Here’s an example citation using placeholders: So if we want to cite “Harry Potter and the Philosopher’s Stone” by Joanne K. Rowling we’d do so like this: And an in-text citation would look like this: (Rowling 1997)

How to reference a journal article in the American Marketing Association citation style?

Here’s an example citation using placeholders: So if we want to reference this scientific article: “Testing consumer preferences for iced-coffee: Does the drinking environment have any influence?” by C. Petit and J.M. Sieffermann: And an in-text citation would look like this: (Petit and Sieffermann 2007)

Citing a website in American Marketing Association reference style

Here’s an example citation using placeholders: To reference the article located at this link:
https://www.theguardian.com/world/2008/nov/05/uselections20083
on The Guardian website: And an in-text citation would look like this: (Tran 2008)

How to cite a podcast using American Marketing Association referencing style

It is becoming more and more common to reference podcasts in essays or other school work. Here’s how to do it in American Marketing Association. Podcast referencing example in American Marketing Association using “This American Life” episode 640: And an in-text citation would look like this: (This American Life 2018)

How to cite a piece of music or a song using American Marketing Association referencing style?

An example song citation in American Marketing Association. Let‘s say we want to reference “Here Comes the Sun” off The Beatles “Abbey Road” album: And an in-text citation would look like this: (The Beatles 1969)